Organic and Paid App Marketing. Why do both?
Paid and Organic user acquisition have a holistic relationship in which the success of one affects the success of the other and vice versa. By increasing your paid activity, for example, Apple Search Ads (ASA) or Google UAC, you will increase the volume of organic installs for your app.
Google Play Store: New Policies that effect your App’s Metadata
As of September 29th 2021, the character limit of an App’s title on Google Play has been reduced from 50 characters to 30 – a pretty big adjustment to make and one that will involve some copy craft for many apps.
iOS15 - Optimise for Better User Experience
Time to review what we do and don't know about the imminent iOS 15 update from Apple
iOS 15: A Game Changer for App Store Product Pages
At WWDC 2021, Apple showed just how important they feel an app's Product Page is with the announcement of three new features that are designed to help developers acquire more customers through the App Store.
New Features in the Redbox Toolbox? Yes please.
We've been busy recently; developing and testing new features that make it even easier to create, manage and review your App Store Optimisation (ASO) strategy.
WWDC 2021: What’s New?
A few weeks ago, we wrote about the rumours and our expectations for WWDC. We didn’t get everything we anticipated, but it was a great showcase of Apple’s capabilities, in a year in which their employees were all working from home.
Google ASO Changes: Let us walk you through them!
Google is developing significant changes to its application metadata requirements.
A Quick Guide to ASO (App Store Optimisation)
More than 5 million apps are available to download from the Apple App Store and the Google Play Store, which makes it a very competitive marketplace. However, the principle objective of intelligent search optimisation is to improve the organic visibility of your app specifically to improve your download conversion rate, improve registrations and consumer spend.
WWDC 2021: Rumours & Wishlist
The annual Worldwide Developers Conference (WWDC) is where Apple show off their latest work on their operating systems and host sessions catered towards developers. It kicks off on the 7th June with the main Keynote in which we expect iOS 15, iPadOS 15, macOS 12, watchOS 8 and tvOS 15 to be revealed. Like last year, WWDC will be an online-only event and will feature a week of pre-recorded videos detailing the updates throughout Apple's platforms.
Screenshots: The Shop Window Of Your App
Visuals play a key role in the journey for a user while on the app stores and downloading apps. They are 10 times more likely to scroll through the screenshot preview gallery than they are expanding the description, so it is crucial that the screenshots “sell” the app and become embedded in the user’s life. What is the main aim of screenshots? Simply put, it is to drive installs.
Redbox Mobile is now an Apple Search Ads Partner
It is with some pride and excitement that Redbox Mobile is able to announce our new status as an Apple Search Ads Partner.
Managing Apple Search Ads Campaigns - The Redbox Platform
Managing advertising campaigns that are successful and cost-effective has long challenged organisations, especially with the continual emergence of new advertising outlets. One of the core advertising platforms in the technology space is Apple Search Ads.